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A little bit of healthy color on your cheeks makes your face come alive. Studies have shown that the animal nature of humans–and men– makes them more attracted to women with some color in their cheeks.

Selecting a good color is part of the trick (stop by–we’ll be happy to help!). The color should look like you’ve just had a bit of exercise, or you’re a little embarrassed or frisky [hence, NARS best-selling blush color notoriously named “orgasm”(we have one that is almost exactly the same called “dizzy” by the way…].

The other trick is using the right tool. We don’t recommend using those tiny little brushes that come in drug store compacts. They’re far too small to create a natural diffusion of color. A few quick swipes with one of these can leave you with stripes (think Lindsay Lohan’s awful blush during court last year!)

Our Angle Blush brush or Pom Pom Blush brush will give a “bigger blush” that looks much more natural and requires less blending. Swish the brush in your blush and tap the brush once–this not only removes excess color from the brush head, but also more evenly distributes the color on the bristles. Then, keeping your hand toward the end of the handle, use several featherlight strokes beginning at the apple of your cheek and gently fading back and up toward your temples and hairline. Repeat on the other side.

You’ve probably heard it before, but if you have trouble figuring out where the apples of your cheeks are–smile! The part that pops out is the apple! WHY do we want to put the color there, though, you ask? Because plumpness is associated with youth. By accentuating the plumpest part of your cheek, it keeps you looking youthful. The old-fashioned way of applying the blush to the hollow of your cheek under your cheekbones can make you look gaunt-plus this isn’t where you would naturally blush anyway, so it also tends to look fake.

Flaunt those frisky healthy cheeks!