The LATEST from Paul & Joe Beaute (Fall 2013)

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Paul & Joe is re-thinking EVERYTHING. Hence, their recently launched “face colors”–or to the rest of us, what we call BLUSH! 😉 Now their blushes will be sold separately from a re-fillable magnetic compact. We are very thrilled at the selection of colors because they are all GORGE! $18 for the blush, and $8 for the re-fillable compact.

These will be added to their permanent collection, and word through the grapevine is that they will be discontinuing lipgloss G and replacing THOSE with new fresh formulas/colors as well!

They’ve also re-thought their loose powders! Now you can buy the container separately, (or save your old one) and purchase your own separate re-fills of color so you aren’t stuck buying the case every time! The new loose powders are different as well with high-definition pore-less technology! lovely! $18 for the powder container (with sifter and puff), and $36 for the powder refill (with new sifter).

Additionally, we are welcoming new LIMITED EDITION products!

We are beyond angry that these liner pens will not be making a home in their permanent collection because they are AMAZING. To get MEGA precision with a soft black or sepia brown tone, your lining possibilities are almost endless! $25.

For FALL, they have released these adorable gift sets complete with an eyeshadow, shadow/highlighter creme and loose sparkle shadow in three fairytale-inspired color ranges, as well as three new shades of lipstick perfect for the season! Here’s a closer look at the lipsticks!($20 for the re-fillable lipstick “bullet, $5 for the paper case it fits into):

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Put an END to smudgy eyeliner!

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One of the FIRST pieces of advice you’ve probably already heard is go WATERPROOF! The natural moisture of your eyes, combined with Houston’s humidity, and possibly tears- waterproof is the only way your liner can last the day.

Of course, we recommend our very own FACADE WATEPROOF EYE PENCILS which are available in 10 shades. For lining the inside (or membrane) of the eye we particularly recommend Bardot (Black) or Lido (Dark Blue). $22 each. If you prefer a liquid liner to a pencil, we’ve recently become smitten with Diego Dalla Palma’s liquid version which is available in both brown and black, $30.

Many of you have used our liners before and STILL may have a problem with smudging. So HERE are some great trouble-shooting tips:

If it’s not WATER-soluble (i.e. water PROOF), it’s likely OIL-soluble–meaning anything with oils in it will cut right through it. So if you use an oil-based concealer around your eyes or a rich eye cream, they may be breaking down the eyeliner. You have options: For eye creams- try switching to something lighter and GEL-based for the day, and reserve your really rich eye creams for night (We like Darphin Anti-Fatigue Smoothing Eye Gel, $38; Natura Bisse Eye Recovery Balm, $95; and Natura Bisse Stimul-Eye Gel, $65). You can also try changing the formula of concealer you use.

Also try dusting a little bit of a translucent POWDER with a small fluffy brush under your eyes when you’re completely finished with your makeup. This creates a barrier so the oils in other makeup don’t mix with the eyeliner. [We like our FACADE pressed powder in NILLA CREME ($42.50 new or $30 for a refill) it Cosmetics BYE BYE PORES, $24; or Diego Dalla Palma Rice Powder, $52]

STILL getting smudgy?

Consider this: maybe your LINER isn’t the culprit–the problem COULD be mascara!

We don’t always recommend wearing waterproof EVERY day because it can be drying to your lashes—HOWEVER, if you coat them first with a mascara primer like the one by REVITALASH, $24, it may be moisturized enough to handle waterproof every day. We LOVE Diego Dalla Palma Semipermanente mascara, $36—it’s not going ANYWHERE until you take it off!

In addition, we recommend always using a waterproof mascara on bottom lashes (if you use mascara on the bottom lashes at all!) because the bottom is where you’re likely to smudge- especially if your eyes water, or you wipe at them frequently. We recommend Maybelline Lash Discovery in waterproof for this. The itty bitty brush allows for precision–and you don’t need volumizing/lengthening for these lashes–just color. This gives you exactly that!

March issue of PaperCity features interview with Corinne Williams!

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We are thrilled to share that the owner of Facade, Corinne Williams, was interviewed for a piece in the upcoming issue of PaperCity! PaperCity is a local publication available free in Houston with articles about fashion, trends, events, and Houston society.

Here’s your sneak peek of the interview! You can pick up a copy of PaperCity here at Facade or at several other local businesses throughout Houston!

Want the products Corinne mentions?

Bye Bye Undereye from IT Cosmetics is $25 for a tube that will last you at LEAST 3 months. Bye Bye Pores also from IT Cosmetics is $25. These products are absolute MUST-HAVES as far as we’re concerned! The entire concept behind IT Cosmetics are products that look realistic even on High Definition television. If it’s good enough for that, it’s good enough for us!

Beauty For Real Cream Blushes, $30. We sell the “Beauty For Real” collection too! Each of these creamy blush compacts have two colors in them. In a beautiful dusty rose tone with a soft highlight color called “Get Lit/ In the Pink” and a gorgeous bronze color with a gold highlight called “Goldrush/After glow”. We recommend Using the pink and/or bronze on the apple of your cheek, and either of the highlight colors on the tops of cheekbones for a beautiful, dewy glow. The bronze/gold colors will be beautiful in the upcoming spring/summer months!

ERA spray foundation, $55, by Classified Cosmetics comes in a variety of colors, provides great coverage that looks like real skin, and contains skin-loving ingredients to soothe and heal sensitive or blemish-prone skin. Plus it’s WATERPROOF so you can dance all night long even in Houston’s high humidity and know that your look will last!

LIPSMART, $30, is a beautiful hydrating lip plumper. Old plumpers basically used ingredients they KNOW will irritate your lips to the point they swell–which accounts for the extra volume they provide. It’s usually not harmful–most companies use products like peppermint extract, but it IS irritating. Lipsmart, on the other hand uses ingredients that encourage water retention on a cellular level. Over time, the skin cell swells to accommodate the extra water molecules giving you plump, luscious lips without the sting!

Paul & Joe Beaute 001B Bronzer, $40, is beautiful for paler complexions. It doesn’t have any sparkle in it, and lends a soft beautiful warmth that never looks heavy or dirty.

Facade Natural Touch Foundation, $50, is Corinne’s liquid version of the ERA spray foundation. Great for girls intimidated by the spray application. This formula also feels a little lighter once on and therefor feels better on less oily skins than the spray foundation. It too, is a waterproof formula.

 

 

 

Facade Waterproof Eyeliners, $22. These are THE best eyeliner pencils for lining the inside membrane of the eye HANDS-DOWN. Available in 10 stunning shades that really last! When the nights over and you’re ready to remove, just use a waterproof eye makeup remover like “In An Instant” from Ilona or vaseline works very nicely too!

The Cat’s MEOW!

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We were thrilled when we heard Paul & Joe was going to release their newest Spring Collection in homage to the cat! Not only is the packaging beautiful, but many of the products have patterns pressed in the product itself like paw prints across the lipsticks, and blusher sticks shaped like adorable kitties with top hats and bow-ties!

Many stores are already sold out of some (or all) of these products and because they are limited edition, they cannot be re-ordered.

This collection has gotten rave reviews (and helpful tutorials) all over the web!

We, however, have quite a bit still in stock! In addition to the cute kitschy products, there’s also a brand new star in the collection that we hope will become a permanent member of the Paul & Joe Beaute family– the waterproof Gel liner! We are LOVING this stuff! It comes with it’s own brush and glides on easily. Plus, it truly lasts! We love this for creating a thin line on the upper lashbed and blurring a little with our own LORELEI waterproof pencil. Use a swipe more on the outer corners of the eye as a “dovetail” that will last all night!

Lipstick $20 each

Blusher Stick $28 each

(001 is a beautiful highlighting color to make the nose look a little straighter, highlight tops of cheekbones, or even highlight the brow bone or put in center of lower lip for a little frost and shine)

Nail Enamel $14 each

 

Face & Eye Color Palettes $36 each

Gel Liner $25

Pressed Powder $42

Plus, Corinne ordered the rest of the kitty lipsticks made a couple of months ago so we’ve still got plenty left! Check out our previous post about that here for pictures! Due to the limited availability and the fact that they will never be made again, they are $30 each.

 

We are happy to ship any products throughout Canada and the U.S. If you are interested in ordering, please e-mail us at facadeuptown@aol.com or call the store at 713-552-1545 and ask to speak with Kate or Jason.

Easy Basic Eyeliner

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We’ve previously talked about how to line the membrane of your eye. But Most women also like to add a little bit of eyeliner on upper eyelid–on the area we call the upper lashbed. We have 8 different basic waterproof eyeliner colors (Bardot-black, Bluebonnet-periwinkle, Bombshell- soft taupe, Delilah-olive, Lido-dark blue/green, Minx- chocolate brown, Siren- soft green, and Voodoo-raisin) plus 2 other waterproof eyeliner colors (Lorelei-gold and Dorado-bronze) that are great for blending the others.

Watch this video by Facade owner, Corinne Williams, for easy tips to apply your eyeliner flawlessly every time.

To get the look in the video, try Facade waterproof eyeliner pencils in Delilah followed by Lorelei.

Stellar Stocking Stuffers

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Looking for some of the best gifts Facade has to offer this Christmas for friends, family, or even yourself? Here are some of our staff picks! Try mixing and matching any or all of these things for what our girls here at facade would consider the PERFECT stocking!

Santa baby, I’ve really been an awful good girl…
You can trim my Christmas tree, with lots of goodies from Facade beauty…
I really do believe in you. Let’s see if you believe in me

A. Rubis Tweezers $40. These swiss tweezers are simply the best. A slant tip for excellent precision. The company also makes a scissor perfect for trimming rogue brow hairs!

B. Tassi $15. Available in an assortment of colors and prints. Used to pull back hair while washing your face or applying makeup. Doesn’t leave “dents” in the hair and doesn’t snag or pinch like clips or bands could.

C. Girlactik Pout Shine “Gorgeous” $18. Available in three other colors, this highly pigmented gloss gives a beautiful shine and has enough color it can be worn without a lipstick underneath.

D. Belvada Mascara $20. A fabulous mascara in a unique container. Remove the lid and use the slide to push the mascara wand out and through the mascara, for an even, clump-free coating on the wand every time!

E. Paul & Joe Kitty Cat Nail File $5. These adorable nail files get the job done.

F. Jessica Cuticle Oil $6. Fabulously nourishing, yet feels very light.

G. Makeup Mini Bag $10. Made out of neoprene (the same material as wet suits for scuba diving), this extremely durable bag can hold and protect your essentials. Also available in  a larger “brush clutch” size for $15.

H. Kabuki Brush $40. This brush is a great multi-tasker. Excellent for powder, bronzer or blush, and fits perfectly in the palm of your hand!

I. Paul & Joe Nail Enamel 019 $14. This nail polish is long-wearing and comes in a variety of colors–but we particularly love this sultry color–perfect even after the holidays!

J. Paul & Joe Nail Enamel 014 $14. This polish has silver glitter in a clear base- perfect for layering over more opaque colors (like the other shade shown here!) when you’re feeling particularly festive.

K. Tube Pencil Sharpener $5. This convenient sharpener holds pencil shavings from eye, lip, and brow pencils so you don’t make a mess! When it’s full, it pulls apart so you can empty the shavings in a waste basket.

L. Facade Waterproof Eyeliner Pencil $22. Our waterproof eyeliner is an absolute MUST for every girl. It’s available in 10 shades and is incredibly long-wearing. Perfect for lining the inner membrane or outside of the eye. We especially recommend gifting colors BARDOT (black) and LORELEI (gold) since they’ll look great with any skin, eye, or hair color.

M. LIPSMART $30. This amazing lip treatment is a balm and plumper in one. It uses an all-natural ingredient that binds water to the skin cell, keeping each cell plump and moist! Essential for quickly approaching cold weather.

Come look around the shop for OTHER gift ideas too! We would be happy to wrap any item(s) for you as gifts in wrapping paper and ribbon, or in a cellphane bag with ribbon.

Tips for the Prettiest Peepers…

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bardot, bluebonnet, eye makeup tutorial, eyeliner, eyeliner tutorial, Facade, Facade Beauty, Facade makeup, lido, lorelei, lower lashbed, lower membrane, makeup tutorial, siren, tutorial, upper membrane, waterproof eyeliner

You’ve heard it before–we all have… “eyes are the window to the soul”. Lots of girls love drawing focus to their eyes–and when makeup is done properly it draws attention to YOUR EYES and not your EYE MAKEUP!

It’s the difference between “Your eye makeup is so pretty” and “YOU look so pretty!”

So here is a quick trick that gives you extra oomph and definition… take a WATERPROOF eyeliner pencil like BARDOT or LIDO and line the UPPER MEMBRANE of the eye. This makes your lashes look denser/fuller, and makes the whites of your eye look whiter. Don’t believe me? Stand back from your computer screen and take a look for yourself—it doesn’t look like a harsh line—it just gives the eye a little more presence!

The pencils go on creamy at first, and take about 60 seconds to set. When you blink–some of the color may transfer or “click” down onto the lower membrane– if you DON’T like that look, use some gentle eye makeup remover and a q-tip to take it out!

What adds EVEN MORE definition, though, is putting some color on the LOWER MEMBRANE! You can try BARDOT, LIDO, SIREN, or LORELEI! Lorelei gives a barely-there look that just covers the natural pink-y color of the membrane which makes you look fresh–the other colors lend a little more contrast and POP! Refer to picture at left.

If you’re afraid of looking like you forgot you weren’t in middle school anymore and this look just feels too severe, try smudging a little SIREN or LORELEI or BLUEBONNET in your LOWER LASH-BED (indicated in picture at left) then use the smudge tip on the other side of the pencil to blur together. This softens everything but still keeps contrast!

Enjoy your gorgeously defined eyes!!!